CLICK for Babies:
Period of PURPLE Crying Caps Campaign

CLICK for Babies is a grassroots public education campaign organized by the National Center on Shaken Baby Syndrome (NCSBS) in partnership with hospitals, public health and child abuse prevention groups to create awareness of the leading trigger for infant abuse, frustration with infant crying.

During the campaign, communities all across North America donate handmade caps stitched in all shades of purple. Along with these caps, new parents receive a video, booklet, and bedside information describing the Period of PURPLE Crying (a period of time when infant crying increases; beginning when babies are about two weeks old, peaking in the second month and ending around the third to fifth month).

The collaboration and coordination it takes to make the caps, distribute them to hospitals, and deliver them to parents provides a fantastic opportunity to bring the whole community together in an effort to raise awareness about this important issue.

What’s in a Name - Why “CLICK” for Babies?

The name comes from the well known “clicking” sound that knitters and crafters make with their needles as they create their works of art. Also, much of the campaign’s excitement and awareness is generated through social media when people “click” the keys on their computers to gain and share information.


The goal of the CLICK for Babies campaign is to increase awareness and educate others about the Period of PURPLE Crying that all infants go through, how to respond to prolonged crying, and the importance of never shaking your child - all in an effort to prevent the shaking and abuse of infants.

SBS Prevention

Period of PURPLE Crying

Purple Blocks

Frustration with infant crying is the the number one thing that triggers a person to shake or harm a baby, so it is important for parents and caregivers to know what to expect from newborns. That way they can be prepared to handle this incredibly stressful and frustrating time.

All babies go through a normal period of increased crying in the first few months of life. This increased crying typically begins at about two weeks of age, peaks in the second month of life, and becomes less in the third or fourth month. Some infants cry more than others, and in some infants you may not even notice the increased amount of crying, but ALL infants do cry more during this period.

PURPLE Acronym

Learn more about normal infant crying Click Here

What is Shaken Baby Syndrome?

Shaken baby syndrome/abusive head trauma (SBS/AHT) is a term used to describe the collection of signs and symptoms resulting from violent shaking or shaking and impacting of the head of an infant or small child. In the United States, it is the leading cause of death in child abuse cases, and has been stated as a public health issue by the CDC.

Most often, shaking occurs when a parent becomes overwhelmed with frustration about inconsolable crying.

To learn more about SBS click here

How You Can Help

There are a number of ways you can get involved. The most activity is occurring in communities where the Period of PURPLE Crying program is being implemented as a statewide initiative to educate new parents. Click here to find a campaign near you.

Spread the Word

Talk about the Period of PURPLE Crying with EVERYONE, your friends, family, co-workers, while waiting in line at your local coffee shop. The best way we can raise awareness is through you and your networks. Go to the Spread the Word section of the website to view or download our volunteer toolkit.

Donate Purple Baby Caps

Donate your handmade, purple colored baby caps to local campaign leaders who will then distribute the caps to participating hospitals, public health offices, and home visiting programs that are educating families about the Period of PURPLE Crying. New parents will receive the purple cap as a gift from the community to remind them that their baby will go through this period of normal increased crying.

Download cap making guidelines here.